What is VRM?

Voter Relationship Management!

VRM (Voter Relationship Management) is technology that helps political candidates manage and organize all their interactions and data with current and potential voters. It centralizes information like voting history, demographics, voter engagements and much more.

How VRM Works

• Centralized Data: It brings data from various sources and brings them together into a single view of each voter for voting history, demographics, interests and engagement.
• Interaction: It records every interaction your volunteers/door knockers gain from interacting with voters. It also provides context for future engagements with voters.
• Analytics and Reporting: It provides dashboards and reports to help political candidates concentrate campaign efforts in the right place.
• Personalized Experiences: By providing insights into a voter's history and behavior, it enables political candidates to deliver more personalized marketing to voters in an effort to stay engaged and ensure future votes.